Global 5G Smartphone Sales Up 121%... Aggressive Moves by Chinese Manufacturers

Counterpoint Research Announces Data on the 6th
Samsung Electronics Grows 70% Year-on-Year

[Asia Economy Reporter Cha Min-young] The 5G smartphone market in the third quarter of last year grew by 121% compared to the same period the previous year, driven by the aggressive growth of Chinese manufacturers.

Market research firm Counterpoint Research revealed this in its recently released monthly smartphone tracker on the 6th.

Based on year-over-year growth rates, China's Realme recorded an overwhelming growth rate of 831%. China’s Oppo ranked second with 165%, followed by Vivo at 147%, Xiaomi at 134%, Samsung Electronics at 70%, and Honor at 11%.

Realme, which posted the overwhelming growth rate, gained an advantage through a strong multi-channel strategy and a diverse product lineup across various price ranges. The increase in sales volume was mostly attributed to China, India, and Europe. In particular, growth in India was ninefold, and in China, more than eightfold. Considering that 5G networks have not yet been fully established in India, this is regarded as an impressive level.

Tarun Pathak, a researcher at Counterpoint Research, stated, "With the growth of 5G technology, improvements in smartphone performance, and portfolio expansion, the market has entered the next growth phase. Manufacturers have expanded 5G smartphone adoption in various regions with diverse product lineups across different price ranges."

He added, "As the supply of 5G components became relatively smoother, manufacturers focused on selling 5G smartphones and expanded their 5G portfolios to capture demand in the mid-price market."

Meanwhile, Counterpoint Research predicted that economic feasibility and accessibility will be key factors for smartphone manufacturers to leverage the opportunity presented by 5G in the future.

This content was produced with the assistance of AI translation services.