Evezari, 2022 Bedding Consumption Trend is 'TASTE'

Factors Influencing Bedding Purchase Decisions: Comfortable Design, Hygiene, Sustainability, Home Styling Sharing, and Experience

Evezari Sleep Environment Research Institute presents the 2022 bedding consumption trend 'TASTE'.
[Photo by Evezari]

[Asia Economy Reporter Kim Jong-hwa] Total sleep care brand Evejaris' Sleep Environment Research Institute announced 'TASTE' as the keyword that will dominate bedding consumption trends this year.

As lifestyle changes have led to longer stays at home, investment in the bedroom, the most personal space, is increasing. Evejaris' Sleep Environment Research Institute expects the tendency to reflect individual preferences to become even more distinct.

Jo Eun-ja, Deputy Director of Evejaris Sleep Environment Research Institute, said, "The definition of the bedroom is changing from simply a place to sleep to a space that expresses one's own tendencies and personality," adding, "Accordingly, bedding that satisfies segmented consumer tastes is expected to be popular this year."

The keyword TASTE proposed by Evejaris stands for ▲Comfortable design (Temperate) ▲Hygiene (Anti-virus) ▲Sustainability ▲Home styling sharing (Tags) ▲Experience.

T (Temperate), Biophilic design that provides comfort

Consumers seeking rest, stability, and comfort in the bedroom are expected to prefer 'Biophilic' design bedding. Derived from biophilia, a compound of bio- meaning life and philia meaning love, biophilic design brings natural beauty into everyday spaces to breathe life into them. In bedding, it is expressed through colors and textures resembling nature and patterns inspired by plants. Reflecting this trend, Evejaris plans to launch new products in the biophilic concept's modern and elegance lines for the spring and summer seasons this year.

A (Anti-virus), Hygiene management and safety

With growing consumer interest in hygiene and health, there is a trend toward preferring bedding that can be used safely. Accordingly, interest in bedding with functions to prevent the proliferation of house dust mites, which can cause allergic rhinitis and atopic dermatitis, as well as antibacterial properties, is expected to continue. Evejaris is focusing on showcasing Caretex bedding made from high-performance allergy care fabrics primarily composed of natural materials. This year, they will also introduce pillows, toppers, and pads made with fabrics containing copper components that offer excellent antibacterial and deodorizing functions.

S (Sustainability), Sustainable materials

As value-driven consumption culture spreads and ESG management trends grow, eco-friendliness is emerging as a key topic in the bedding industry. The trend toward ethical consumption favoring bedding made from eco-friendly bio-materials such as recycled PET bottles, biodegradable fibers, and carbon fibers is expected to deepen. Evejaris plans to expand the application of bedding filled with recycled plastic materials in the long term.

T (Tags), Home styling sharing

Home styling sharing is active on SNS, YouTube, and interior platforms, especially among the MZ generation. As emerging key consumers, the MZ generation shares content directly and consumes through content shared by others. This phenomenon is accelerating, and bedding with colors or patterns to complete one's ideal bedroom look is expected to continue gaining attention. These include simple white, vintage styles with a retro mood, and bedding with geometric patterns applying bold primary colors.

E (Experience), Offline experience

Since COVID-19, interest in sleep quality has increased significantly, leading to a sharp rise in demand for premium high-function bedding. Offline experience is expected to play an important role in purchase decisions, as consumers want to directly experience the technology before buying. At the same time, since body types and sleep habits vary from person to person, purchasing through experience and expert consultation is important for good sleep. Accordingly, the bedding industry is expanding experiential showroom stores where customers can lie down and touch the products directly.

This content was produced with the assistance of AI translation services.