Aju Group Holds 2022 Opening Ceremony via Metaverse

Scene from the 2022 Aju Group Metaverse Opening Ceremony.
[Photo by Aju Group]

[Asia Economy Reporter Kim Jong-hwa] On the 3rd, Ajou Group held a New Year's kick-off ceremony in the metaverse with about 100 executives and employees.

Ajou Group switched the kick-off ceremony, which was previously held face-to-face at headquarters, to a non-face-to-face format using the metaverse, a key innovation theme, due to strengthened social distancing measures amid COVID-19.

At this kick-off ceremony, business sites with the best performance in 2021 and outstanding talents who shone throughout the year were awarded, and new executives of Ajou Group expected to make special achievements in 2022 were introduced. Participating executives and employees expressed their joy of receiving awards through avatars, posed, looked around at their colleagues, and exchanged New Year's greetings together using icons or gestures.

Moon Kyu-young, Chairman of Ajou Group, said, "In the Year of the Black Tiger, our goal is to directly experience changes in customers and markets, take responsible actions for society, the environment, and future generations, and practice the values of coexistence and symbiosis," adding, "As we welcome the Year of the Tiger in 2022, I hope the lively and vigorous energy of the tiger will be delivered throughout Ajou’s business sites."

This content was produced with the assistance of AI translation services.