"Hot Soup for Severe Cold" Lotte Mart & Lotte ON Discount Event

From December 17, When the Cold Wave Began, to January 3, Stew and Soup Meal Kit Sales Increased by 43.2%
Discount Event on Stew Ingredients Seafood, Meal Kits, and Alcohol Pairing with Stews Until the 12th

Lotte Mart, 'Enjoy Warm Soup Ingredients in the Cold Winter!' Event Products.

[Asia Economy Reporter Yuri Kim] Lotte Mart announced on the 5th that it will hold the event "Enjoy warm hot pot ingredients in the cold winter!" at all stores from the 6th to the 12th.

Representative products include "Conveniently cleaned domestic flower crab (500g·frozen·domestic)" and "Hot pot flower crab (100g·thawed·domestic)." Also on sale at promotional prices are "Cleaned mussels (900g·refrigerated·domestic)" and "Hot pot clams (800g·refrigerated·Chinese)," which are good for cooking dishes like mussel soup or clam steamed with alcohol. In addition, they offer "Fresh oysters from the southern coast (100g·refrigerated·domestic)," "Fresh seaweed from the southern coast (around 300g·refrigerated·domestic)," and "Live octopus (100g·refrigerated·domestic)."

Soup and stew meal kits are offered at discounted prices for L.Point members. Eligible products include "Yorihada Mountain Bulgogi Hot Pot," "Yorihada Fully Filled Flower Crab Soup," and "Daesang 100-Day Aged Kimchi Stew."

Meanwhile, alcoholic beverages that pair well with hot pot ingredients are also prepared. The "Bottle Club" wine membership within the "Lotte Mart GO" application offers "Killikanun Slouch Shiraz (750ml)" at promotional prices. The "Lotte Chumcheoreom Camping Cup Package (250ml×8)" is also on sale.

The same event is held at Lotte Mart Mall within Lotte ON, offering various seafood including hot pot ingredients and soup/stew meal kits at discounted prices. Products such as "Imatbanana Pohang Guryongpo Ramen Red Crab (3kg)" and "Live Wild Sea Snail Baekgolbaengi (1kg)" are available for sale to enhance the deep broth flavor.

As midwinter fully begins, demand for hot pot ingredients is increasing. Lotte Mart stated that from December 17 last year, when the lowest temperature first dropped below minus 10 degrees Celsius this winter, until the 3rd of this month?about 20 days?the sales of seafood enjoyed as hot pot ingredients such as flower crab, mussels, and clams increased by 29.8% compared to the same period last month. Sales of soup and stew meal kits, which are easy to cook, increased by 43.2%.

Jung Jae-woo, head of Lotte Mart's Product Headquarters, said, "Considering that customer demand for hot pot seafood and meal kits is increasing as the severe cold wave of midwinter begins in earnest, we planned this event. It is an opportunity to enjoy various hot pot products and matching alcoholic beverages at affordable prices."

This content was produced with the assistance of AI translation services.