[New Year's Message] Park Jin-gyu, ENEX Chairman: "Turn to Profit with Solid Management... Must Undergo Radical Transformation"

[Asia Economy Reporter Kim Bo-kyung] Park Jin-gyu, chairman of Enex, expressed his determination to pursue internal management aimed at expanding profitability this year.

In his New Year's address on the 3rd, Chairman Park outlined this year's management policy, highlighting key tasks such as ▲profit-centered internal management ▲strengthening marketing strategies to achieve high performance ▲strong cost and expense reduction ▲making challenge and innovation a daily routine for a second leap forward.

He said, "2021 was a meaningful year as Enex celebrated its 50th anniversary," adding, "This year should be a year to reflect on the past 50 years, set long-term goals, and prepare for the next 100 years as a company."

Chairman Park urged, "Let us succeed in turning to profitability through profit-centered internal management," and requested, "With a determination to completely reform, improve the profit structure, thoroughly manage sales targets by department, and devote all efforts to achieving profit goals."

In particular, he emphasized, "Let us focus on securing potential customers by conducting promotional activities without boundaries between online and offline," adding, "Based on excellent quality and differentiated technology, expand the lineup of core products including kitchen furniture, strengthen distribution channels, and work hard to improve profitability."

He also said, "Carefully review every stage of the cost input process to improve inefficient practices, minimize unnecessary expenses, and create innovative ideas to secure differentiated cost competitiveness," and urged, "Establish an efficient budget plan and a thorough management system."

Regarding organizational culture, he stated, "We cannot overcome the rapidly changing market waves by relying on inefficient practices and habitual organizational culture," and encouraged, "Let us proactively make challenge and innovation a daily routine to overcome crises and aim for a second leap forward."

This content was produced with the assistance of AI translation services.