[New Year's Message] Song Gyu-young, CEO of LG HelloVision, "Let's Accelerate the Qualitative Growth of Cable TV"

Song Gu-young, CEO of LG HelloVision.

[Asia Economy Reporter Eunmo Koo] Song Gu-young, CEO of LG HelloVision, held an online opening ceremony on the 3rd and stated, “Let’s focus on creating differentiated customer experiences and accelerate qualitative growth.”

At the opening of the ceremony, the ‘Top 5 LG HelloVision Achievements of 2021’ were introduced. Specifically, these included ▲performance turnaround ▲‘Premium Cable TV’ chosen by the MZ (Millennial + Z) generation (Idleulnara, Netflix, Disney+, YouTube all-in-one service) ▲‘Cost-effective budget phone USIM’ that led subscriber generational replacement ▲growth of regional information and communication technology (ICT) solution business ▲and ‘Leap to local essential channels’ led by original content.

Next, in the ‘Real Talk with the CEO’ segment, CEO Song Gu-young delivered his New Year’s address during a talk with MZ generation employees. CEO Song said, “Last year was a meaningful year in which we succeeded in a performance turnaround despite the overall difficulties in the cable industry, such as net subscriber increase, stable growth of budget phone (MVNO) and rental businesses, and strengthening differentiated competitiveness of regional channels. In particular, it was a significant year contributing to regional economic revitalization through media commerce.”

He added, “This year is the time to accelerate qualitative growth along with external growth,” emphasizing repeatedly the qualitative improvement of subscribers and the creation of differentiated experiences and value based on customer needs. Key initiatives include ▲expanding the subscriber base for broadcasting and telecommunications ▲strengthening competitiveness of regional channels ▲and fostering future growth businesses.

During the ceremony, there was also a session to share strategic directions by organization through a discussion with the management team. Key points mentioned included expanding cable TV subscribers and increasing synergy between businesses. Innovation of customer experience through non-face-to-face channels, fostering media commerce business, and expanding production of regionally based content were also shared as key initiatives.

CEO Song stated, “In the past, providing good products was important, but now providing good experiences has become the focus,” and expressed his New Year’s aspiration: “In the new year, we will fully launch customer experience innovation through ‘digital channels’ and enhance the foundation of customer value management by delivering enjoyable and touching experiences throughout the entire customer journey with LG HelloVision.”

This content was produced with the assistance of AI translation services.