Doosan Group Changes CI... "Breaking Away from the Past Frame, Starting an Innovation Journey Toward a New Future"

[Asia Economy Reporter Kim Hyewon] Doosan Group announced the launch of a new corporate identity (CI) and the beginning of an "innovative journey toward a new future."

The most noticeable change in the new CI unveiled by Doosan Group on the 3rd is the removal of the "three-color block (Three Square)" present in the previous CI. A Doosan Group official explained, "It symbolizes the new Doosan that breaks away from the past framework, moves dynamically and agilely toward the future, and responds flexibly to change."

The color of the new CI is named "Endeavour Blue." A Doosan official said, "It is a color that is humanistic and trustworthy, conveying the meaning of putting great effort into new endeavors." They added, "It is a color that expresses Doosan’s dynamic, creative, and flexible nature, unafraid of new attempts, and warmth toward people and the world."

Thus, Doosan’s new CI reflects "the innovative will toward a new future of Doosan, the oldest company celebrating its 126th anniversary, yet the fastest changing." Doosan Group Chairman Park Jung-won strongly emphasized in this year’s New Year’s address the message to "start anew for a greater leap," expressing his commitment to strengthening Doosan’s new businesses, including hydrogen fuel cells, Trigen, hydrogen turbines, as well as collaborative robots, hydrogen drones, and logistics automation solutions.

This content was produced with the assistance of AI translation services.