[New Year's Message] Im Young-jin, President of Shinhan Card, "Evolving into a Top Platform Company through 'Deep Play'"

2022 Strategic Direction 'Deep Play'
Full-Scale Promotion of Life and Finance Platform Business

Lim Young-jin, President of Shinhan Card

[Asia Economy Reporter Ki Ha-young] Shinhan Card announced on the 2nd that it has set its 2022 strategic direction as 'Deep pLay' to secure leadership as a 'Life and Finance Platform' company.

Shin Young-jin, CEO of Shinhan Card, presented four major agendas (P.L.A.Y) for promoting Shinhan Card's differentiated deep play in his New Year's address: ▲Maximizing fundamental competitiveness (P) ▲Diversifying new growth revenue (L) ▲Activating data and digital (A) ▲Cultural transformation (Y).

First, the first agenda was set as 'Maximizing fundamental competitiveness in the core business.' He emphasized strengthening Shinhan Card's solid growth foundation by maintaining differentiated superiority through No.1 market dominance and world-class innovation in the payment market, which is the core area of the card business.

The second agenda was 'Diversification of new growth revenue portfolio.' The plan is to continuously expand the business portfolio by expanding lifestyle platform areas such as MyCar, MyShop, and New All That, and by advancing future businesses such as Open Banking, MyData, and MyCredit, as well as integrating new comprehensive payment services.

The third agenda was set as 'Maximizing capabilities in data and digital utilization.' The policy is to transform into a true deep-tech company that, through industry-leading data and digital capabilities, focuses on each customer's heart and provides an easier, more comfortable, and newer financial experience.

The final agenda was set as 'Cultural transformation that changes people, environment, and everything.' The plan is to establish Shinhan Card's unique new growth culture that leads sustainable growth through continuous cultural reboot driven by every employee's change.

CEO Shin said, "Like the meaning of 'Gaesinchangrae' (opening a new path to create a better future), we must make 2022 a year of vigorous leap that opens greater growth opportunities rather than stopping in the face of crisis," and emphasized, "Let us continuously evolve into a world-class platform company through breakthrough growth that overcomes uncertainty with Shinhan Card's differentiated 'Deep pLay' in 2022."

This content was produced with the assistance of AI translation services.