KB Kookmin Bank Stars Launch 'Cheongseu', a Win-Win Project Brand for Small Business Owners

[Asia Economy Reporter Kwangho Lee] KB Kookmin Bank Stars announced on the 31st that they will launch 'Cheongseu,' a win-win project brand for small business owners in their home region.

Cheongseu is a collaboration brand jointly operated by Cheongju, the home region of KB Stars, and the team's affiliated franchise stores, Stars Shop (40 locations). This project was planned to revitalize the local commercial district in Cheongju and expand touchpoints with basketball fans.

While existing professional team affiliated franchise programs were simply about mutual promotional support, this case is an upgraded version where the franchise produces new products symbolizing Cheongju, the team's home region, and basketball, and the team supports commercialization and provides fans with specialized experiences.

The first product of Cheongseu, which has already completed trademark registration, is the Cheongseu Burger, scheduled to be released on the 2nd of next month through Brooks Burger, a well-known handmade burger restaurant. In the future, KB Stars plans to support the local community with various products in consultation with franchise stores.

The Cheongseu Burger is a casual handmade burger featuring a 100% beef handmade patty, fresh Cheong lettuce, onions, cheese, pickles, and Brooks Burger's special sauce. It was selected through a voting process by the KB Stars players from three candidate options. The selection and cooking process will be disclosed through the team's official YouTube channel.

This content was produced with the assistance of AI translation services.