"Targeting MZ Generation" Homeplus Opens Mujik Tiger Popup Store at Hapjeong Branch

Buyer Jiyoun Park from Homeplus Home Interior Team is examining products displayed at the 'Moojiktiger Pop-up Store' set up at Homeplus Hapjeong Branch in Mapo-gu, Seoul, on the 31st. Homeplus is hosting the 'Moojiktiger Pop-up Store' at the entrance of the basement level 2 store of Hapjeong Branch until the 26th of next month, selling 152 types of various collaboration products.

[Asia Economy Reporter Yuri Kim] Homeplus is opening a pop-up store featuring products collaborated with the popular character 'MUZIKTIGER' to attract MZ generation (Millennials + Generation Z) customers to visit offline stores.

Homeplus announced on the 31st that it will open the 'MUZIKTIGER Pop-up Store' at the entrance of the basement level 2 of Homeplus Hapjeong branch in Mapo-gu, Seoul, until the 26th of next month, showcasing 152 various collaboration products including MUZIKTIGER bedding items.

In partnership with Nara Home Deco, the licensing company of the tiger illustration brand 'MUZIKTIGER', which has gained popularity mainly among the MZ generation ahead of the Year of the Tiger, Im In-nyeon, 2022, Homeplus will sell various bedding products such as MUZIKTIGER collaboration cushions and body pillows, as well as items like laptop pouches, ballpoint pens, and grip tok accessories.

Since this pop-up store promotion targets the MZ generation, an 'SNS Certification Shot Event' will be held for three days until the 2nd of next month. Customers who post photos taken at the photo zone set up in the pop-up store on SNS will receive gifts such as MUZIKTIGER shopper bags, desk calendars, and fabric posters, with 50 people per day receiving them on a first-come, first-served basis.

'MUZIKTIGER' is a brand concept that supports all the unemployed in this era who seek a free life doing what they want outside of the workplace. It is popular among young people with character illustrations including the tiger 'Ddoongrangi', 'Ddoongjji', 'Ddoonggomi', and 'Pormi'.

Park Ji-yeon, a buyer from Homeplus Home Interior Team who led the opening of the pop-up store, said, "Since MUZIKTIGER has been collaborating with various brands to celebrate the Year of the Tiger, we came up with a collaboration idea to encourage young customers to visit offline large mart stores."

This content was produced with the assistance of AI translation services.