Lotte Homeshopping Hosts 'Ontact Year-End Party' on YouTube

Lotte Homeshopping, conducting the 'Ontact Year-end Party'.

[Asia Economy Reporter Yuri Kim] Lotte Homeshopping announced on the 31st that it held a non-face-to-face (untact) year-end party targeting MZ generation (Millennials + Generation Z) employees through YouTube.

Lotte Homeshopping stated, "We are expanding non-face-to-face communication programs with employees due to the prolonged COVID-19 pandemic." Since last year, as part of untact organizational culture programs that strengthen bonds among executives and employees in a comfortable atmosphere and allow them to enjoy together, they have been operating the YouTube channel 'Wanshin Live (Completely New Live).' This was the fourth event held, featuring various segments to encourage employees who worked hard throughout the year and to pledge a new leap forward.

The event lasted a total of 60 minutes. To create a relaxed atmosphere, the concept was a current affairs comedy show hosted by Lotte Homeshopping show hosts. 'Top 10 Major News of Lotte Homeshopping in 2021' and the 'Compliment Relay Settlement Awards' conducted for employees were announced. CEO Lee Wanshin delivered a year-end message and New Year's greetings. Additionally, a raffle event was held to give away prizes such as 'LG StanbyMe,' 'iPad,' 'Apple Watch,' 'hotel accommodation vouchers,' and 'luxury accessories.'

Park Jaehong, Head of Management Support Division at Lotte Homeshopping, said, "Due to the prolonged COVID-19 pandemic, we have been switching in-house events to non-face-to-face formats since last year. The ontact year-end party is a differentiated program tailored to the home shopping culture with a high proportion of young employees in their 20s and 30s, receiving high responses from employees. We plan to continue introducing various untact organizational culture programs to maintain communication among employees."

Meanwhile, Lotte Homeshopping is trying various non-face-to-face programs. They have introduced in-house training programs using online games and conducted self-report personality type tests using virtual spaces. Next year, they plan to operate organizational culture programs utilizing augmented reality (AR) and mobile applications (apps).

This content was produced with the assistance of AI translation services.