Lotte Card Wins Grand Prize in Financial Category at 'Smart App Awards 2021'

Highly Praised for Rich Personalized Content and Customer-Centric UI Design

[Asia Economy Reporter Ki Ha-young] Lotte Card announced on the 30th that it won the Grand Prize in the finance category at the domestic mobile application (app) awards, the 'Smart App Awards 2021.'

The Smart App Awards 2021 is hosted by the Korea Internet Professional Association, where a panel of 3,800 internet experts selects and awards the most innovative and excellent apps. This year, a total of 321 companies participated across 7 categories, and among 42 companies in the finance category, Lotte Card won the Grand Prize in the finance category.

The Lotte Card Loca app was evaluated as having excellent accessibility and ease of use for its main functions, reflecting customer preferences even in text and detailed design elements, well embodying the company's customer-centric orientation. It also received high marks for its rich personalized services and content, as well as its sophisticated design that highlights brand identity, resulting in excellent visual completeness.

In fact, Lotte Card recently revamped the Loca app entirely, significantly enhancing convenience through customer-oriented design and planning. Additionally, to provide customized content and services that finely reflect customer preferences and tastes, it applied a stronger hyper-personalization technology based on over 300 preference prediction models.

A Lotte Card official said, "We will continue to introduce innovative services for customers' more convenient financial lives."

This content was produced with the assistance of AI translation services.