Orion Re-releases Winter Limited Edition 'Choco Pie Jeong Happy Berry Chocolat'

[Asia Economy Reporter Seungjin Lee] Orion announced on the 30th that it will release the winter limited edition ‘Choco Pie Jeong Happy Berry Chocolat’ for the year-end and New Year season.

First introduced as a winter limited edition in 2020, Choco Pie Happy Berry Chocolat gained popularity by selling 6.5 million individual pieces within three months of its launch. In Orion’s own consumer survey, it was chosen as the ‘No. 1 product consumers want to taste again,’ leading to the decision to re-release it due to continuous demand.

Choco Pie Happy Berry Chocolat is a reinterpretation of the classic Choco Pie into a holiday cake concept like ‘Black Forest,’ tailored for the winter season when home parties are frequent.

Orion’s Choco Pie continues to target the MZ (Millennial + Generation Z) generation by experimenting with unique flavors and concepts such as ‘Strawberry Blossom’ and ‘Corn Cream.’ In overseas markets including China, Vietnam, and Russia, Orion sells a total of 19 types of Choco Pies, including the original, reflecting local cultures and tastes, thereby expanding its global pie road.

An Orion official said, “Thanks to consumers’ continuous requests for re-release, we are bringing back the winter limited edition with its distinctive sweet and tangy taste intact. It is perfect as a year-end and New Year home party snack to enjoy with family, lovers, and friends.”

This content was produced with the assistance of AI translation services.