BBQ Donates 300 Million KRW to I Love Africa This Year

[Asia Economy Reporter Moon Hyewon] Genesis BBQ Group announced on the 29th that it donated approximately 300 million KRW, a fund jointly raised by its family franchises and headquarters this year for African relief and development projects including masks, emergency food supplies, personal hygiene, and quarantine items.

Since 2018, BBQ has been donating funds collected through a matching fund system where both the headquarters and family franchises each accumulate 10 KRW per chicken ordered by customers, totaling 20 KRW per chicken, to I Love Africa. The total amount donated so far has reached 1.6 billion KRW, benefiting approximately 34,000 children and residents in African regions such as Kenya and Tanzania.

In addition to COVID-19 quarantine activities, BBQ has carried out various support efforts to help local residents maintain stable livelihoods by building infrastructure. These include constructing wells to provide clean drinking water, supplying food for Zero Hunger initiatives, and offering sewing machine training to create jobs by enabling vulnerable women to make and sell clothes or cotton masks in the market, thereby participating in economic activities.

I Love Africa, established in 2011, is Korea’s first Africa-specialized international relief and development NGO, actively engaged in projects such as water supply development, environmental development, and child welfare improvement in African regions.

This content was produced with the assistance of AI translation services.