Samsung Battery, The Background Behind Branding

Leading Company Showcasing New Technology and Brands
Extreme Battery Samsung SDI 'PRiMX'
Introducing AI Inspection in Manufacturing
Advanced Defect Detection Algorithm
Reducing Charging Time and Extending Lifespan
Trademark Registered in Korea and Europe
Procedures Underway in the US

Battery product line of the newly launched brand Primax by Samsung SDI

[Asia Economy Reporter Choi Dae-yeol] Samsung SDI has introduced a new battery brand. It is rare to group B2B (business-to-business) product lines under a brand and promote them to the public, as these products are not aimed at general consumers. This move is intended to more intuitively showcase their advanced technology compared to competitors, anticipating that battery applications will expand across various industries as well as throughout society.

The battery brand name unveiled by the company on the 29th is PRiMX. It embodies the meaning of ‘Prime Battery for Maximum Experience,’ delivering the highest quality battery to provide customers with the best experience. Battery technology varies based on safety, as well as the performance of finished products such as capacity and output, charging speed, and lifespan.

From the development stage, including selecting materials and design, to manufacturing, Samsung SDI has strengthened quality control across all processes by introducing artificial intelligence (AI) inspections to enhance defect detection algorithms, thereby improving safety. Leveraging advanced material technology and manufacturing capabilities, they are enhancing performance while also refining technology to reduce charging time and extend lifespan for consumer convenience.

Rechargeable batteries began to be used in home appliances in the 1990s, but recently, as electric vehicle adoption has rapidly increased in China, Europe, and the United States, market interest surrounding batteries has surged. According to market research firm IHS Markit, the battery market is growing by double digits annually, expected to reach $160 billion by 2025?surpassing the memory semiconductor market in size?and by 2030, it is projected to exceed the entire semiconductor market.

Samsung SDI entered the secondary battery market early but has shown a relatively cautious approach compared to domestic competitors like LG and SK or Chinese battery companies backed by domestic demand. Nevertheless, it is regarded as leading in next-generation battery technologies such as solid-state batteries. With the launch of this brand, the company plans to further strengthen its technology advancement strategy.

Although establishing a brand and raising awareness in the market requires considerable time and cost, successful establishment could solidify Samsung SDI’s image as a leading company. Samsung SDI has completed trademark registration in Korea and Europe and is proceeding with the process in the United States. Michael Sohn, Vice President of Samsung SDI, stated, "We will grow this brand to represent the pinnacle of technology."

This content was produced with the assistance of AI translation services.