"Kids Content Popularity" KT's 'Olleh TV Kidsland' Experienced by Over 6 Million Households
[Asia Economy Reporter Minyoung Cha] The cumulative number of households using KT's IPTV service exclusively for infants and young children, 'Olleh tv Kidsland,' which opened in 2018, has surpassed 6 million households.
On the 29th, KT announced the 'Kidsland Comprehensive Settlement,' an analysis of usage data for Olleh tv Kidsland, which was launched in May 2018.
The cumulative number of uses reached 2.5 billion, and the total cumulative number of households using the service exceeded 6 million. This is an overwhelmingly high figure among domestic kids IPTV services. Approximately 150,000 households were long-term customers, so-called 'Kidsland enthusiasts,' who used the service steadily every month.
This year, English educational content such as English nursery rhymes and animations was by far the most popular. The most-watched content in the 'English Playground' was 'Cocomelon,' which was viewed a total of 82 million times. The reading content-only section 'Storybook Shelf,' featuring parenting expert Dr. Eunyoung Oh and award-winning children's literature, and Olleh tv original content such as the popular character Pororo meeting BBC documentaries in 'Nature Encyclopedia' also drove popularity.
On the mobile application (app), usage was concentrated during meal times for children on weekends when car travel was frequent. The time slot with the highest viewership was 7 PM, the weekend dinner time, and at 12 PM on weekends, usage surged relatively quickly compared to weekdays. The desire for gap English education in daily life continued even when going out, making English content the clear favorite on the Kidsland app as well.
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Meanwhile, analyzing this year's Giga Genie voice recognition data showed that the phrase 'Play Kidsland' was spoken 730,000 times. This is more than double compared to the same period last year. KT introduced various AI voice recognition features to promote proper TV viewing habits for children and provide a safe viewing environment.
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