Lotte ON & Lotte Mart "Expert-Prepared Sashimi, Delivered Within 2 Hours"

Lotte ON·Lotte Mart 'Sashimi & Sushi Direct Delivery'.

'Sashimi & Sushi Direct Delivery' Launch
Over 10 Products Including Flatfish and Salmon
Available at 17 Lotte Mart Direct Delivery Stores Nationwide

[Asia Economy Reporter Kim Yuri] Lotte ON and Lotte Mart will deliver fresh sashimi within 2 hours.

Lotte ON and Lotte Mart announced on the 29th that they will start the 'Sashimi & Sushi Direct Delivery' service from the 30th. The Sashimi & Sushi Direct Delivery service allows customers to order sashimi and sushi from the Lotte Mart Mall within Lotte ON, and seafood experts at Lotte Mart stores prepare the products and deliver them within 2 hours. Currently, the service is available in the direct delivery zones of 17 Lotte Mart stores in the metropolitan area, Busan, Gwangju, Jeju, and other locations.

Lotte Mart stated, "With competitiveness in fresh food, Lotte Mart is increasing the number of stores that directly operate seafood to enhance product quality." They explained that freshness has been improved by using fresh raw materials directly purchased by Lotte Mart, and seafood experts who manage product quality have been newly hired at each store. Lotte ON developed an ordering system and organized the delivery system so that customers can conveniently use the Sashimi & Sushi Direct Delivery service.

In response to the changing fish sashimi consumption trends due to the two-year-long COVID-19 pandemic, Lotte ON expanded the products available for direct delivery to include sashimi and sushi. According to the '2021 First Half Seafood Consumption Trends' by the Ministry of Oceans and Fisheries and the Korea Maritime Institute, before the COVID-19 outbreak, 75% of fish sashimi was mainly consumed at sashimi restaurants, but after COVID-19, the largest share of 63.8% shifted to home consumption through packaging, delivery, and purchases at large retail stores.

Lotte ON and Lotte Mart plan to strengthen the Sashimi & Sushi Direct Delivery service so customers can enjoy fresh sashimi and sushi at home without visiting stores. Currently, only about 10 products made with flatfish and salmon can be ordered, but after stabilizing the service, they plan to expand the product range to include sashimi and sushi made with seasonal seafood and gradually increase the service areas nationwide in line with the direct delivery expansion plan.

Kim Dae-chang, Grocery Team Leader at Lotte ON, said, "Sashimi & Sushi Direct Delivery is a service where fresh products prepared directly by seafood experts at the mart are ordered through Lotte ON and delivered within 2 hours to enhance taste and freshness." He added, "We hope customers enjoy sashimi and sushi conveniently at home by ordering from Lotte ON without having to visit the store."

This content was produced with the assistance of AI translation services.