Yogiyo "This Christmas, Home Parties with Delivery Apps... Orders Increased by 80%"

Analysis of Order Data from 2019 and December 24-25 This Year
Cafe and Dessert Orders Increased by 325%...Takeout Services Also Expanded

[Asia Economy Reporter Kim Bo-kyung] Due to strengthened social distancing measures, many people safely enjoyed home parties with delivery food at home this Christmas as well.

On the 28th, the delivery application 'Yogiyo' analyzed order data from December 24-25 in 2019 and this year, revealing that the number of orders this year increased by 80% compared to 2019.

This Christmas, the growth in orders in the 'Cafe/Dessert' and 'Convenience Store/Mart' categories stood out. Compared to 2019, the order growth rate for Cafe/Dessert this year surged by 325%. This reflects a trend of consuming a variety of foods through delivery apps, not only representative delivery foods like chicken and pizza but also main dishes, desserts, and snacks.

The proportion of cake purchases also increased more than threefold compared to 2019. Yogiyo introduced a 'Pre-order' category on the app's main screen this year, allowing customers to order their desired cakes in advance.

The number of customers using the takeout service also increased significantly. This year, customers using the takeout service increased 40 times compared to the same period last year. This is interpreted as an advantage that allows customers to receive food at their desired time instead of waiting a long time due to the surge in delivery demand during the holidays, as well as reducing delivery fee burdens.

Additionally, orders for carbonated drinks ranked within the top 5 menu items during the Christmas season, showing a steady proportion of enjoyment alongside delivery food. Although carbonated drinks are not main menu items, they are recognized as representative beverages enjoyed with delivery food.

Kim Hyun-deuk, head of Yogiyo's Data Office, stated, "As the prolonged COVID-19 situation has led more people to safely enjoy home parties, the number of people using delivery apps for not only party food but also cake pre-orders has greatly increased this year as well. The delivery app home party culture, which is evolving into a service that satisfies diverse customer needs, is expected to spread even further."

This content was produced with the assistance of AI translation services.