CJ CheilJedang to Reduce 387 Tons of Plastic in 'Seol Gift Sets'

[Asia Economy Reporter Seungjin Lee] CJ CheilJedang will reduce the amount of plastic used in this Lunar New Year gift set by more than twice compared to last year.

On the 28th, CJ CheilJedang announced that it will release for the first time two types of "Lightly Packaged Spam Gift Sets" using only paper packaging materials this Lunar New Year. The tray that secures the product was replaced from plastic material to paper, and it was made in an assembly type to facilitate easy separation and disposal. In addition, through environmentally considerate packaging improvements such as gift sets with the Spam cap (lid) removed, the company reduced plastic usage by 387 tons this Lunar New Year alone.

The steady seller for the holiday, the "Spam Set," is composed of more than 40 varieties. In particular, the "Spam No. 8," consisting only of Spam Classic, and the "Spam 8K No. 8," consisting of Spam Classic and Spam 25% Light, are expected to receive great love from consumers again this year. For consumers looking for practical gift sets, about 50 types of "Mixed Sets" composed of three or more popular products were also prepared. From the premium gift set "Best Choice Red Label" to "Special Choice Abundant S" and "Special Choice N," customers can purchase according to price range and preference.

Reflecting the trend of high health interest even among the younger 2030 generation, gift sets such as "Hanppuri Heuksam" were also well composed. The selection was expanded to include pouch types suitable for gifting, such as "Gujeung Gupo Heuksam Daebo," and recently popular "stick types" like "Heuksamjin Gold Stick" to broaden consumer choices. Additionally, various categories were introduced, including the "Premium Sesame Oil Set" composed of sesame oil and "Erato Ceramic Sauce Dish," "Bibigo Native Seaweed No. 5," "Bibigo Direct Fire Roasted Seaweed No. 1," "Bibigo Native Seaweed 3S," and "Myungga Gamtae Seaweed" gift sets.

In line with the non-face-to-face gift purchasing trend, online-exclusive gift sets were also increased. In addition to the popular holiday table set "Bibigo Abundant Hansang Table," a new "Hetban Sotban Healthy Honey Yakbap Set," which contains domestic honey and glutinous rice with chestnuts, pumpkin seeds, raisins, etc., suitable for the whole family to enjoy, was introduced.

The "Bibigo Jeju Sea Silver Hairtail Grilled Set," planned as a win-win project to support Jeju fishermen, was also launched. Jeju silver hairtail met CJ CheilJedang's differentiated grilled fish HMR technology and was reborn as a Lunar New Year gift. Online-exclusive gift sets can be purchased through pre-orders on the company's mall CJ The Market and others.

A CJ CheilJedang official emphasized, "We have diversified gift compositions reflecting consumer expectations as well as social values," and added, "We will continue to introduce 'sustainable' gift sets considering our society and environment."

This content was produced with the assistance of AI translation services.