Pulmuone Launches 'Plant-Based Bulgogi Iron Plate Fried Rice'... Expanding Vegan Ready Meals

[Asia Economy Reporter Seungjin Lee] Pulmuone has launched a 'vegan frozen rice' containing plant-based alternative meat, expanding its range of plant-based home meal replacement (HMR) products.

On the 28th, Pulmuone Foods announced the release of 'Plant-Based Bulgogi Iron Plate Fried Rice,' a delicious frozen HMR made with plant-based alternative meat bulgogi and vegetables.

'Plant-Based Bulgogi Iron Plate Fried Rice' is Pulmuone's first plant-based frozen rice. Although made with plant-based ingredients, it is designed to be delicious for everyone, regardless of whether they follow a vegan diet.

The biggest feature of 'Plant-Based Bulgogi Iron Plate Fried Rice' is the use of plant-based alternative meat. Most vegan fried rice products available on the market so far have been vegetable-based without any meat, but this product includes plant-based alternative meat.

The alternative meat is made from 'Textured Vegetable Protein (TVP)' extracted from soybeans, developed by Pulmuone Technology Institute to replicate the taste and texture similar to meat. This alternative meat is marinated in bulgogi seasoning for 12 hours to create a sweet and savory flavor.

Kim Seongmin, PM of Rice & Oil at Pulmuone Foods, said, "'Plant-Based Bulgogi Iron Plate Fried Rice' contains plenty of chewy plant-based alternative meat made from soy protein and is stir-fried on an iron plate with seven kinds of vegetables to deliver excellent umami flavor, making it a product that anyone can enjoy." He added, "It was created to pursue both the joy of eating and vegetarian and value consumption simultaneously."

Along with the launch of vegan fried rice, Pulmuone has officially started expanding its vegan HMR lineup. Following the release of plant-based convenience food products such as vegan ramen 'Jeongmyeon,' vegan dumplings 'Thin Skin Fully Filled Triangle Dumplings Tofu Kimchi,' and vegan frozen rice 'Plant-Based Bulgogi Iron Plate Fried Rice,' the company is preparing to officially launch products like fresh noodle HMR and convenient tteokbokki.

This content was produced with the assistance of AI translation services.