Geochang Anti-Aging Healing Land, 87% Customer Satisfaction Survey Results 'Satisfied'
Emerging as a Safe Non-Face-to-Face Forest Recreation Tourist Destination
Eight Items Including Travel Routes, Tourism Purposes, Parking, and Experience Quality
[Asia Economy Yeongnam Reporting Headquarters Reporter Choi Soon-kyung] Geochang-gun, Gyeongnam Province conducted a customer satisfaction survey for Geochang Anti-Aging Healing Land in 2021 from December 4 to 10, targeting a total of 1,133 people, and the results showed generally high satisfaction.
The survey covered a total of eight items: ▲travel route ▲tourism purpose ▲parking lot ▲experience quality ▲perceived value ▲customer satisfaction ▲revisit ▲improvements. Regarding travel information sources, the internet ranked highest, followed by local introductions, TV or radio, promotional materials, and travel agencies.
Regarding the purpose of visiting Anti-Aging Healing Land, 34.9% cited lifestyle recharge as the highest, followed by socializing at 25.1%, stress relief at 16.2%, and experiencing unique tourist attractions at 15.7%.
Among customer satisfaction, 84.7% said they found it generally interesting and satisfying, 85.4% were satisfied with the choice of tourist destination, 89.2% were satisfied with the kindness of the guides, and 88.5% responded that they were satisfied with the quality of service.
78.8% said that Geochang Anti-Aging Healing Land reflects the characteristics of local tourism, and 88.8% responded that the natural scenery is pleasant, indicating that the natural scenery of Geochang Anti-Aging Healing Land is very pleasant.
Additionally, 86.8% perceived that it harmonizes well with the natural scenery and is attractive, and 88.6% said the natural scenery is beautiful. Regarding the use of rest areas, 76.7% said it is convenient to use, 82.3% said the facilities are clean, 83.2% said convenience facilities are easy to use, and 81.5% said the restrooms are convenient to use.
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Regarding parking lot issues, when asked whether to continue using the current parking lot as is or if a new parking lot is needed within Geochang Anti-Aging Healing Land, 49.9% said it would be better to continue using the current one, while 37.8% said a new parking lot is necessary..
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