"Spatial Innovation Brought by 'Transparent OLED'... LGD Unveils Numerous Solutions at CES"

Providing Differentiated Customer Experiences in Various Spaces Such as Shopping Malls, Offices, and Homes

An LG Display model is showcasing an outdoor 'Transparent Show Window' composed of four 55-inch transparent OLED panels connected vertically and horizontally. It allows viewers to see the displayed clothing while adding various graphic effects, maximizing advertising impact. (Photo by LG Display)

[Asia Economy Reporter Lee Hyeyoung] LG Display announced on the 27th that it will unveil a large number of transparent OLED solutions at the world's largest electronics and IT exhibition, 'CES 2022.'

LG Display plans to showcase OLED solutions that can provide differentiated customer experiences in various spaces such as shopping malls, offices, and homes through the CES online exhibition hall to be unveiled in January.

In shopping malls, LG Display will reveal a 'Transparent Show Window' installed outside stores by connecting four 55-inch transparent OLED panels vertically and horizontally, as well as a 'Transparent Showcase' for product promotion that combines transparent OLED with display shelves. This allows not only the displayed products but also product information and graphic effects to be provided simultaneously through the transparent OLED, maximizing advertising effectiveness.

In offices, LG Display proposes a 'Transparent Smart Window' that applies transparent OLED to exterior windows, allowing users to enjoy unobstructed views while also using it for video conferencing, presentations, and entertainment. This saves space previously occupied by TVs or monitors, enhancing the sense of openness.

For homes, LG Display introduces the 'Transparent Shelf,' an interior home screen concept that connects two transparent OLED panels vertically. The transparent screen harmonizes with existing living room walls to create an interior design effect. It can be used not only for video viewing but also as an art gallery or in Always On Display mode (a feature that continuously shows clocks and other information without turning on the screen), presenting the future direction of home display development.

Currently, LG Display is the sole supplier of large transparent OLEDs worldwide. Since commercializing a 55-inch transparent OLED with 40% transparency in 2019, it has been applied in shopping malls, museums, and subways. Transparent OLED technology maximizes the advantages of OLEDs, which emit light from pixels themselves without a backlight, offering high transparency comparable to traditional glass windows while being thin and lightweight, making it highly applicable across various industries.

An LG Display model is showcasing a 'Transparent Showcase' for product promotion, which combines transparent OLED with a display stand. Graphic effects can be added to the displayed perfume products to further emphasize them. (Photo by LG Display)

According to Boston Consulting Group (BCG), the global transparent OLED market size is expected to grow rapidly from around 100 billion KRW in 2022 to 3 trillion KRW in 2025, and reach 12 trillion KRW by 2030.

Lee Hyunwoo, Executive Vice President and Head of the Life Display Business Group at LG Display, said, “We plan to continuously introduce solutions that provide unprecedented new customer experiences through transparent OLED.”

This content was produced with the assistance of AI translation services.