"Catch Wine Lovers"... Lotte Hotel Seoul Opens Wine Specialty Store

Lotte Hotel Seoul opened a wine shop in the main tower lobby on the first floor on the 21st.

[Asia Economy Reporter Lim Chunhan] Lotte Hotel Seoul announced on the 27th that it has opened a wine shop in the lobby on the 1st floor of the Main Tower to target the rapidly growing wine market.

The wine shop has a total area of 27 pyeong (89 ㎡). Wines are categorized by various themes such as country and brand, and the simple wine arrangement enhances the intuitiveness of wine selection. In particular, the wine curation recommended by Lotte Hotel's national sommelier is operated at all times. A regular wine subscription service will also be operated in the future.

To commemorate the opening of this store, a special event is being held. Until the 31st, 13 types of rare and expensive wines will be sold at special prices. You can find wines such as 'Harlan Estate,' listed among the 1001 wines to try before you die, and 'Colgin,' highly praised as the most perfect winery by Robert Parker, the world's most prestigious wine critic, at reasonable prices compared to market prices.

Starting next month, in connection with Lotte Hotel Seoul's strawberry dessert promotion 'Must Be Strawberry,' a series introducing wines by new themes such as wines recommended by sommeliers that pair well with strawberries and pairing wines that go well with Lunar New Year holiday foods will be launched.

A gift event will also be held. During January, customers who purchase wines worth more than 100,000 won will receive a small gift, and those who purchase five types of Mission wines from the Casa Rojo series, which is gaining great popularity as trendy Spanish wines, will receive a ready bag as a gift.

A Lotte Hotel official stated, "It will establish itself as a space for communication and empathy about wine and will be reborn as a concierge for wine lovers."

This content was produced with the assistance of AI translation services.