Samsung Electronics-Netflix Collaboration on 'Emily in Paris' Season 2

Samsung Electronics' lifestyle TV 'The Sero' is showing Netflix's popular series 'Emily in Paris'. (Photo by Samsung Electronics Newsroom)

[Asia Economy Reporter Hyunjin Jung] Samsung Electronics is partnering with Netflix to feature its major premium products, including the Galaxy Z Flip, in the popular series "Emily in Paris."

According to Samsung Electronics Newsroom on the 24th, Samsung is conducting marketing using the Galaxy Z Flip 5G, Galaxy Watch 3, lifestyle TVs such as The Serif and The Sero, and the Bespoke refrigerator in "Emily in Paris" Season 2, which was released on the 22nd. Philippine Leroy-Bollier, a French actress playing Sylvie, the head of a marketing company in Paris, France, is also a Samsung ambassador. Based on the judgment that her role fits well with Samsung's premium products, Samsung collaborated with Netflix.

Samsung Electronics and Netflix announced that for the Galaxy Z Flip 5G, various events, offline advertisements, and social media content production will be carried out alongside the release of Season 2. On the popular social media platform TikTok, a new filter will be created to allow users to become key characters from "Emily in Paris" themselves.

Benjamin Brown, Chief Marketing Officer (CMO) of Samsung Electronics Europe, said, "We are very pleased to collaborate with Netflix on 'Emily in Paris' Season 2, one of Netflix's most popular series," adding, "We look forward to deepening the partnership in the future."

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