NH NongHyup Life, Listening to Customer Voices Through Customer Panel Activities

Kim In-tae, CEO of NH Nonghyup Life Insurance

[Asia Economy Reporter Oh Hyung-gil] NH Nonghyup Life Insurance announced on the 24th that it improved the quality of products and services based on suggestions from next year's customer panel.

From March to October, the customer panel was operated, and a total of 124 opinions were collected, reflecting 54 of them in areas such as mobile counters, products, happy calls, and online insurance.

In particular, reflecting the opinion that a channel for communication with customers should be established, the 'Customer Weather Station' service was launched in July. It is a communication channel where customers can leave feedback on the service using weather icons or write improvement suggestions. Customer proposals were also incorporated into the composition of the mobile counter main screen and new product ideas.

Nonghyup Life Insurance plans to expand the number of online panel members in next year's customer panel to 50. In addition, starting from January, recruitment and operation of the customer panel will begin, and the operation period will be extended until October to focus more on customers' voices.

Kim In-tae, CEO of Nonghyup Life Insurance, said, "It was good to have the opportunity to directly listen to customers' voices and improve products and services through the customer panel," adding, "We will strive to practice consumer-centered management by listening carefully to customers' voices."

This content was produced with the assistance of AI translation services.