BNK Financial Group Restructuring... Establishment of 'Group Capital Markets Division'
[Asia Economy Reporter Kim Hyo-jin] BNK Financial Group announced on the 23rd that it has carried out an organizational restructuring for 2022, including the establishment of a Group Treasury Market Division.
The newly established Group Treasury Market Division will serve as a control tower to create group synergies by monitoring the overall proprietary asset management status of the group in the capital market and coordinating issues among affiliated companies.
BNK Financial made this decision to strengthen competitiveness in the rapidly changing treasury market sector, characterized by rapid growth and increased interest rate volatility.
For Busan Bank and Gyeongnam Bank, to enhance their roles as comprehensive business headquarters for financial investment products such as trusts and funds, the existing 'WM Customer Headquarters' has been renamed to 'Asset Management Headquarters.' Along with the reorganization of the 'Trust Business Team' and renaming the 'WM Product Department' to the 'Investment Product Department,' they plan to expand functions for providing comprehensive asset management services, including customer-centered portfolio design.
Additionally, Busan Bank has adjusted the organization of the existing 'Untact Sales Department' within the 'Digital Finance Headquarters' to the 'Customer Support Headquarters' to flexibly respond to the rapidly changing demand for digital finance. This allows the establishment and promotion of a consistent marketing strategy encompassing both face-to-face and non-face-to-face channels.
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Furthermore, to become an investment-specialized affiliate focused on profitability and future growth, non-bank affiliates such as BNK Capital and BNK Investment & Securities will undergo organizational restructuring in areas including the IB division to continuously strengthen organizational capabilities and expand synergy creation.
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