'LG OLED Evo' Targeting the Premium Market Captivates the World

[Asia Economy Reporter Lee Hye-young] LG Electronics is leading the rapid growth of next-generation self-luminous TVs, capturing over 60% market share in the overall OLED TV market this year.

According to the latest report from market research firm Omdia, LG OLED TVs have surpassed 10 million units in cumulative shipments since their first launch in 2013. It took about seven years to exceed 5 million units, but the growth rate has accelerated sharply, taking less than two years to reach 10 million units.

In particular, LG Electronics is accelerating its premium TV market strategy by introducing the LG OLED Evo, which features upgraded image processing technology with next-generation panels this year.

The LG OLED Evo (model numbers: 65G1, 55G1) received the highest score of 16.2 points in an evaluation conducted by the French consumer media outlet “Que Choisir,” which tested 264 TV products. The media praised it, stating, "It delivers astonishingly detailed images with contrast ratios unseen in LCD TVs." Nine LG OLED TV models, including the OLED Evo, dominated the top ranks.

The LG OLED Evo also received the highest scores in TV performance evaluations conducted by consumer media outlets in seven European countries, including the UK, Germany, Spain, Portugal, and Belgium, confirming its differentiated performance.

The secret to this growth lies in the unique strengths of LG OLED TVs, known as the ‘4S (Sharp, Speedy, Smooth, Slim).’ The OLED 4S represents clarity created by precise blacks, fast response times and high immersion, smooth rendering of dynamic movements, and lifestyle-leading design.

Gaming performance is also top-tier. With excellent resolution, response speed, and comprehensive graphic compatibility features, it is regarded as the optimal TV by both experts and consumers.

This content was produced with the assistance of AI translation services.