LG Household & Health Care, belif The True Cream... 10 Million Units Sold Milestone

[Asia Economy Reporter Seungjin Lee] The two creams from the brand belif, operated by LG Household & Health Care, ‘The True Cream - Moisturizing Balm’ and ‘The True Cream - Aqua Balm,’ have surpassed a cumulative sales volume of 10 million units over the past 10 years, consistently receiving love from consumers.

To celebrate the milestone of selling 10 million units of ‘The True Cream - Moisturizing Balm’ and ‘The True Cream - Aqua Balm,’ belif recently relaunched the products with clean beauty packaging. For sustainability, FSC-certified paper was applied to the packaging, and a single type of plastic, which is easier to recycle, was used for the containers.

‘The True Cream - Moisturizing Balm’ is a cream proven to provide powerful moisturizing effects that last even in the dry climate of the Tabernas Desert in Spain. ‘The True Cream - Aqua Balm’ has been proven to maintain skin moisture even in the unpredictable weather of London, UK, and features a moisturizing continuous growth effect, where skin moisture increases the more it is used.

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