IBK, Korea's First 'CEO Card' Combining Personal and Corporate Cards Launched

Dual Card Combining Personal and Corporate Cards
Earn Unlimited Points Even When Paying with Corporate Card

[Asia Economy Reporter Jin-ho Kim] IBK Industrial Bank of Korea's dual card, the 'Chief Executive Officer (CEO) Card,' which combines personal and corporate cards into one, is gaining popularity.

The card places the personal card on the top and the corporate card on the bottom within a single card, eliminating the inconvenience of customers having to carry multiple cards. Additionally, the service's completeness was enhanced by reflecting customer needs through a survey targeting CEOs.

This product attracted attention as IBK President Yoon Jong-won personally oversaw the entire development process, from product services to the card name and design.

The 'CEO Card' includes various benefits highly preferred by CEOs, such as point accumulation. Points are accumulated without limit for individuals (designated corporate cardholders) based on the usage amounts of both personal and corporate cards.

Points can be used for purchasing airline tickets worldwide, paying green fees at domestic golf courses, card bill payments, Paybook shopping, and cashback.

For the personal card, points are accumulated at ▲1.0% for domestic usage ▲1.5% for gas stations, electric vehicle charging stations, hotels, and duty-free shops ▲2.0% for overseas usage, while the corporate card accumulates ▲0.3% for all domestic and international merchant usage.

Additionally, vouchers worth 150,000 KRW, including integrated dining vouchers, Shinsegae gift certificates, and golf culture gift certificates, are provided. Premium benefits such as worldwide airport lounges, domestic airport and luxury hotel valet parking, and brunch sets at domestic luxury hotels are offered free of charge.

Customers can also apply for the personal card alone if desired. The annual fee for the dual card is 230,000 KRW for international/domestic use, 224,000 KRW for domestic use only, and for the personal card alone, 220,000 KRW for international/domestic use and 215,000 KRW for domestic use only.

An IBK representative stated, “We will continue to develop innovative card products that reflect customer needs and improve inconveniences.”

This content was produced with the assistance of AI translation services.