Hanjin Heavy Industries Changes Name to 'HJ Heavy Industries' for the First Time in 32 Years and Starts Anew

Holding an Extraordinary General Meeting on the 22nd to Confirm New Company Name... Signal for a New Leap Forward

[Asia Economy Reporter Kim Min-young] Hanjin Heavy Industries is starting anew by changing its name to 'HJ Heavy Industries.' This marks 32 years since the current name has been used, following Hanjin Group's acquisition of Daehan Shipbuilding in 1989.

On the 22nd, Hanjin Heavy Industries held an extraordinary general meeting at its Namyeong-dong headquarters in Seoul and approved the amendment to the articles of incorporation to change the company name to HJ Heavy Industries. The English name will be HJSC.

As the trademark usage period with Hanjin Heavy Industries Holdings, which owns the trademark rights to the existing company name, expired, Hanjin Heavy Industries has been promoting the name change aiming for a new leap as a comprehensive heavy industries company and to establish a global brand image following the acquisition by the Dongbu Construction consortium.

Earlier, in October, Hanjin Heavy Industries conducted an internal contest among employees for the new company name, selecting HJ Heavy Industries as the new name with the most support. The "HJ" in HJ Heavy Industries symbolizes a fresh start while retaining the authenticity and associative effect of the existing name Hanjin Heavy Industries. At the same time, it stands for The Highest Journey, meaning "starting a new leap beyond 80 years towards 100 years with customers, becoming a company that delivers the highest satisfaction."

Along with the name change, the company unveiled a new CI embodying the corporate philosophy and vision of creating new value. The new CI design is inspired by the Taegeukgi's four trigrams (Geon, Gon, Gam, Ri), symbolizing HJ Heavy Industries' relentless spirit of challenge and future vision to become a leading heavy industries company representing Korea.

With the launch of the new management team, HJ Heavy Industries is focusing on early business normalization and discovering new growth engines. The company is diversifying its business by resuming orders for merchant ships in the shipbuilding sector alongside securing orders in the construction sector, which has strengths in public construction projects. Organizational restructuring across the two major business groups was also carried out to swiftly respond to the rapidly changing business environment.

Thanks to these efforts, since September, the construction division has consecutively secured orders for the National Incheon Maritime Museum and metropolitan area maintenance projects, while the shipbuilding division has achieved continuous orders for container ships, including hybrid national fishery patrol vessels.

CEO Hong Moon-ki stated, "The new company name will serve as an opportunity to reestablish the company's status as a comprehensive heavy industries enterprise and to leap forward as a sustainable ESG company following mergers and acquisitions. We will be fully committed with determination befitting this new start to meet the expectations of the national economy, local communities, and our shareholders."

This content was produced with the assistance of AI translation services.