Paris Baguette Making Waves in the US, Jumps to 38th Place Among Franchise Companies

Paris Baguette Manhattan Lexington Avenue Store, USA

[Asia Economy Reporter Seungjin Lee] SPC Group's bakery brand Paris Baguette ranked 38th among franchise companies in the United States.

SPC Group announced on the 22nd that it was recognized for its local business performance by entering the top 50 in the 'Top 400 Franchise Companies' selected by the U.S. trade magazine Franchise Times in 2021. Among the brands ranked within the top 50, Paris Baguette is the only one that is not a U.S.-based brand.

Franchise Times has been analyzing public documents of franchise companies operating in the U.S. since 1999 and publishing rankings of the top 400 franchise brands. Paris Baguette's ranking was 38th, rising 16 places from 54th in 2020.

Since its first entry into the U.S. market in 2005, Paris Baguette has opened about 100 stores across the East and West coasts, standing out in the U.S. bakery sector.

In particular, as of the first half of 2021, the franchise ratio in the U.S. exceeded 70%, indicating that the local franchise business is on track. A higher franchise ratio means that the brand has firmly established itself in the overseas local market and secured sufficient business competitiveness to generate profits for franchisees.

SPC Group analyzed that it has successfully settled by opening stores in major local commercial areas such as Times Square, Midtown, and Upper West Side in Manhattan, New York, as well as Downtown LA. In the first half of this year, it accelerated the expansion of local franchise business by signing 71 franchise contracts in regions including Atlanta, Boston, and new markets such as Cincinnati.

An SPC Group official said, “We were able to establish ourselves as a global brand through over 75 years of accumulated baking technology, bakery operation know-how, and active research and development (R&D) investment,” adding, “In the future, we plan to accelerate our global business by entering various forms such as joint ventures and master franchises, not only in the North American market including the U.S. and Canada but also beyond.”

This content was produced with the assistance of AI translation services.