Korea & Company Appoints Chairman Cho Hyun-beom "To Strengthen Global Competitiveness"

Cho Hyun-beom, Chairman of Korea & Company

[Asia Economy Reporter Changhwan Lee] Cho Hyun-beom, CEO of Hankook & Company, has been appointed chairman of the Hankook & Company Group.

On the 22nd, Hankook & Company Group announced through a regular personnel appointment that CEO Cho was appointed chairman of the holding company, Hankook & Company.

Chairman Cho joined Hankook Tire in 1998 and has served as head of marketing, head of corporate planning, and CEO of Hankook Tire, earning recognition for driving Hankook Tire's global growth and enhancing its premium brand image.

In 2004, he led a major CI renewal of Hankook Tire and launched a global campaign utilizing it, laying the foundation for its leap to a premium brand.

He is also credited with growing the Hankook brand into a genuine global premium brand by securing new tire (OE) supply contracts for global premium automakers such as Audi, Mercedes-Benz, BMW, Porsche, and Tesla.

He led large-scale investments in overseas factories in China, Hungary, and the United States, completing a global production base portfolio.

Despite uncertain management environments such as COVID-19, last year he achieved sales of 6.454 trillion won, raising the global tire company ranking from 7th to 6th, demonstrating outstanding management performance.

With Chairman Cho’s inauguration, Hankook & Company Group emphasized that it plans to actively lead investments to strengthen core business competitiveness and discover new businesses centered on a newly established future innovation direction.

Along with this, Hankook Tire & Technology (Hankook Tire) announced promotions of three vice presidents, three executive directors, four managing directors, and ten deputy managing directors.

This personnel move reflects the situation where, despite the global COVID-19 impact on the automotive industry in 2021, the company has focused its capabilities to generate better profitability compared to the previous year.

Vice President Koo Bon-hee, who is in charge of research and development innovation, was promoted to vice president for his significant role in leading global tire technology, including future tire technology, electric vehicle-specific tires, and ultra-high-performance tires.

Vice President Lee Sang-hoon, who served as head of the China headquarters and is currently head of the Europe headquarters, led a remarkable increase in ultra-high-performance tire sales in the European region, which is the largest core market for Hankook Tire.

Vice President Jung Sung-ho, as head of the safety production technology division, established an organic operation system for global production bases and built manufacturing processes capable of providing the best products to customers worldwide.

Meanwhile, Chairman Cho Yang-rae was appointed honorary chairman of the group. Vice Chairman Cho Hyun-sik is expected to serve as an advisor to Hankook & Company Co., Ltd.

This content was produced with the assistance of AI translation services.