Shinhan Life Receives Approval to Establish Healthcare Subsidiary 'Shinhan CubeOn'

Shinhan Life Headquarters Building

[Asia Economy Reporter Oh Hyung-gil] Shinhan Life announced on the 21st that it will establish 'Shinhan CubeOn,' the first healthcare subsidiary in the life insurance industry, within this year.

On the same day, Shinhan Life received approval for subsidiary ownership from the Financial Supervisory Service and plans to complete subsidiary establishment registration and business registration.

The inaugural CEO is expected to be Lee Yong-beom, head of the healthcare business team, who has been overseeing HowFIT as an in-house venture at Shinhan Life for about two years. The company plans to operate in a startup manner with around 20 employees through additional recruitment beyond existing staff.

Shinhan CubeOn intends to expand content and services centered on the digital healthcare platform 'HowFIT,' launched in March.

It aims to establish itself as a leading brand in the home training sector and expand partnership sales in the B2B (business-to-business) field.

HowFIT is a home training service combining artificial intelligence (AI) motion recognition technology and live services, securing approximately 280,000 cumulative users as of the end of November.

Lee Yong-beom, head of the healthcare business team, stated, "Shinhan CubeOn will grow into a healthcare platform recognized by users by expanding strategic partnerships based on innovative business models and new services."

Shinhan Life Howfit

This content was produced with the assistance of AI translation services.