Gwangju Bank Holds Closing Ceremony for SNS Supporters 'Gwang-eun Inssa'

[Asia Economy Honam Reporting Headquarters, Reporter Park Jin-hyung] Gwangju Bank (President Song Jong-wook) announced on the 21st that it held a closing ceremony for the 1st Employee SNS Supporters group, ‘Gwang-eun Inssa,’ aimed at revitalizing SNS promotion.

‘Gwang-eun Inssa’ recruited employees and selected a total of 19 members based on their active willingness and aspirations to participate. From April, over a period of nine months, they created content for Gwangju Bank’s official SNS accounts (Facebook, Instagram, YouTube), significantly expanding communication channels by increasing followers and subscribers by more than 30%, thereby promoting Gwangju Bank’s brand image externally.

In addition, by carrying out various missions to strengthen ESG management and promote the Gwangju Bank brand, they not only fostered an internal culture that raised employees’ interest in SNS promotional activities but also received positive evaluations for contributing to the digital bank image and securing potential customers through the expansion of SNS channels.

At the closing ceremony, President Song Jong-wook and employees watched videos produced during the 1st term of ‘Gwang-eun Inssa’ and reflected on the activities. They promised to continue spreading the Gwangju Bank brand to local residents and customers and to exert influence as a leader driving change and innovation.

President Song Jong-wook emphasized, “As competition intensifies with the digitalization of finance and financial patterns shift toward lifestyle-oriented and hyper-personalized services, we must quickly grasp these changes and lead innovation to drive transformation.”

He added, “Let us together create a sustainable 100-year bank trusted and loved by local residents and customers, with a brand that has the unique charm of Gwangju Bank by providing financial services with stories, marketing that stimulates customers’ emotions, and expanding communication channels with customers through digital financial platforms.”

This content was produced with the assistance of AI translation services.