GS Shop Mullae Live, Battlegrounds Mobile Game Live Broadcast Production

On the 21st, GS Shop's Mullae Live will produce live commerce broadcast content for Krafton's new mobile game, 'Battlegrounds New State.'

[Asia Economy Reporter Lim Chun-han] GS Shop's Mullae Live announced on the 21st that it will produce live commerce broadcast content for Krafton's new mobile game 'Battlegrounds New State.'

The broadcast will take place on the 23rd at 8 PM at Krafton's 35th-floor game broadcasting studio in Gangnam-gu, Seoul, and will be streamed through Gmarket, AfreecaTV, and others. Famous influencers such as game specialist YouTuber Jo Chung-hyun and AfreecaTV BJ Park Sajang will demonstrate the game. Various events will also be held, including offering limited edition game goods and selling Google gift cards at a 10% discount.

Unlike most live commerce production agencies that remain at the level of shared economy services such as simply renting filming equipment and providing venues, Mullae Live advocates a total live broadcast service from production to streaming. Since the Mullae Live service started in March this year, it has secured over 100 clients ranging from large brands like Philips, Amorepacific, and Ottogi to the Korea Agro-Fisheries & Food Trade Corporation and fashion startup Queenit, with monthly sales growing more than 50%.

A GS Retail official said, "This live broadcast was prepared through cooperation among companies from different fields such as gaming, e-commerce, and broadcast production," adding, "We will mobilize all our capabilities in planning, directing, and CG to prove that Mullae Live is the best live commerce production partner."

This content was produced with the assistance of AI translation services.