CJ OnStyle's Year-End 'Donation Live Show' ... Supporting Single Mothers with Proceeds

[Asia Economy Reporter Jo In-kyung] CJ OnStyle announced on the 21st that it will regularly operate mobile live commerce donation broadcasts by selecting a new social enterprise and ambassador each month to help neighbors in need.

In the live broadcast scheduled for 6 p.m. on the 23rd on the CJ OnStyle app, Kia Hope and the Happy Sharing Foundation's single mother support project 'BomB Salon' and Hugel's dermacosmetic brand 'Wellage' will participate together. A moisturizing ampoule kit featuring the 'Wellage Real HA Bio Lift Capsule' and handmade soaps made by single mothers belonging to BomB Salon will be sold at up to 70% discounted prices, and 15% of the proceeds will be donated to BomB Salon.

BomB Salon helps single mothers who face the dual hardships of childcare and financial difficulties to become self-reliant by generating profits from products they make themselves. It provides opportunities to discover and demonstrate their talents through customized education programs as well as a production environment that can be freely used.

A CJ OnStyle official said, "This live show was planned with the intention of providing customers who enjoy ethical consumption with the joy of shopping and donating together," adding, "We will continue to communicate sincerely with customers interested in ethical consumption through ongoing sharing broadcasts."

This content was produced with the assistance of AI translation services.