11st Opens 'eSeoulSarangsShop#' to Support Small Business Owners

[Asia Economy Reporter Yuri Kim] On the 20th, 11st announced the opening of 'eSeoulLoveShop#', allowing customers to purchase products from over 66,000 sellers within 25 autonomous districts of Seoul using the 'eSeoulLoveGiftCertificate' issued by the Seoul Metropolitan Government.

The 'eSeoulLoveGiftCertificate' is an 'online-only mobile local love gift certificate' issued by the Seoul Metropolitan Government. From the 20th to the 22nd, it can be purchased through the Seoul Love Gift Certificate payment applications and used on 11st as well as Seoul’s public delivery app 'Zero Delivery Union'.

The issued denominations are 10,000 KRW, 50,000 KRW, and 100,000 KRW, and individuals can purchase up to 300,000 KRW per month at a 5% discounted price. The validity period is five years from the date of purchase.

11st has prepared a dedicated section called 'eSeoulLoveShop#' within its mobile app, enabling easy purchase of approximately 1.76 million products from over 66,000 sellers located in the 25 autonomous districts of Seoul registered on 11st. Users can also view only products tagged with the 'eSeoulLoveGiftCertificate' flag within the app. Popular products by Seoul’s living zones are featured alongside categories such as digital, leisure, life & beauty, fashion, food, baby products, and overseas shopping. Representative items include 'Jungbu Market Dongmyeong Sanghoe Squid' and 'All Standard Fresh Cut Bean Tea'.

11st supports sellers by refunding 30% of their sales commission as seller cash, which can be used to pay for various service fees within 11st, encouraging sellers to continue active marketing on the platform.

To use, purchase the 'eSeoulLoveGiftCertificate' through one of the 22 payment apps (including Beeple Zero Pay), then during payment on 11st, click the eSeoulLoveGiftCertificate button in the points section of the order payment window and enter the Zero Pay payment password to complete the order. Existing 11st coupons and benefits (additional card discounts, discount coupons, SK Pay points, T Membership, etc.) can also be applied together for payment.

Lee Sang-ho, CEO of 11st, said, "We are pleased to collaborate exclusively with the Seoul Metropolitan Government to increase sales for small business owners and revitalize the local economy," adding, "Starting with the eSeoulLoveGiftCertificate, we will fully mobilize 11st’s capabilities to continuously engage in activities that invigorate the local economy."

To commemorate the opening of 'eSeoulLoveShop#', 11st and the Seoul Metropolitan Government will hold an event from the 23rd until January 21 of next year, offering a 10% payback in Seoul Love Gift Certificates on payments made with the eSeoulLoveGiftCertificate (limited to the first-come, first-served basis, up to 20,000 KRW per person per month). The payback Seoul Love Gift Certificates can be used at offline Zero Pay affiliated stores throughout Seoul.

This content was produced with the assistance of AI translation services.