FreshEasy Launches Four Types of 'Alternative Meat Meal Kits'

Full-Scale Launch of Domestic Alternative Meat Business

[Asia Economy Reporter Moon Hyewon] Fresh Easy launched a "plant-based meat meal kit" using products from Australia’s global plant-based meat specialist company ‘v2food’ on the 20th.

The plant-based meat meal kit was released to target the estimated 2.5 million domestic consumers who prefer vegetarian options. v2food’s plant-based meat replicates the texture and taste of real meat and is high in protein and dietary fiber in terms of nutritional content.

Plant-based meat, an eco-friendly food spotlighted as an alternative to the carbon-intensive livestock industry, is forming a global market worth 6.2 trillion KRW this year. The domestic market is growing rapidly, reaching 15.5 billion KRW this year, an increase of more than 35% compared to the previous year.

Fresh Easy plans to increase consumer accessibility by combining plant-based meat, which is still unfamiliar to domestic consumers, with meal kits.

The product line consists of four types: ▲‘Soy Milk Mushroom Risotto,’ which offers a popping texture and rich savory flavor through a proper blend of rice and barley and the use of soy milk sauce ▲‘Golden Curry Hamburg Steak,’ featuring a thick, tender hamburg steak with colorful vegetable garnish and deep-flavored curry sauce ▲‘Chipotle Chop Steak,’ which provides a rich taste by adding spicy chipotle sauce to well-prepared vegetables ▲‘Ragu Pasta,’ boasting a generous amount of ingredients with various mushrooms and plant-based meat patties in a tangy tomato ragu sauce.

This content was produced with the assistance of AI translation services.