Lotte Duty Free Supports Vulnerable Groups with Winter Supplies through Step Donations

Lotte Duty Free donated 10 million KRW raised by achieving the goal of the 'Duty4Earth Step Donation Campaign' to Beautiful Store. The donation will be used to support winter supplies for vulnerable groups affected by the climate crisis. From left, Sangjin Lee, Head of Marketing Division at Lotte Duty Free, and Hana Kim, Director of Sharing Culture at Beautiful Store, participated in the donation ceremony held on the 16th at Lotte Duty Free headquarters in Jung-gu, Seoul.

100 Million KRW Beautiful Store Donation Raised by 30,000 People’s 'Step Donation'

[Asia Economy Reporter Yuri Kim] Lotte Duty Free announced on the 17th that it has delivered the donation raised through the 'Duty4Earth Step Donation Campaign' to the Beautiful Store Foundation.

On the afternoon of the 16th, Lotte Duty Free held a donation ceremony for the 'Beautiful Sharing Bundle' to support vulnerable groups affected by the climate crisis at its headquarters in Jung-gu, Seoul. The total donation amount was 10 million KRW, raised through the step donation campaign conducted by Lotte Duty Free to practice energy saving and carbon neutrality.

The 'Duty4Earth Step Donation Campaign' was a participatory donation challenge held throughout November, reflecting the meaning of Lotte Duty Free’s eco-friendly management slogan, 'Duty4Earth.' The campaign was structured so that if participants’ cumulative steps reached 1 billion, Lotte Duty Free would donate 10 million KRW. The campaign gathered about 30,000 participants, including Lotte Duty Free employees and customers, doubling the initial goal with 2 billion steps donated.

The donation will be made in the form of 'Beautiful Sharing Bundles' consisting of winter supplies, groceries, and nutritional supplements, which will be delivered to 100 households vulnerable to the climate crisis, such as elderly living alone and grandparent-headed families, in regions where Lotte Duty Free stores are located, including Seoul, Incheon, Busan, and Jeju. Earlier in June, Lotte Duty Free also donated all proceeds from the 'Eco Flea Market,' organized through employee item donations, to elderly waste collectors and migrant workers vulnerable to heatwaves.

Lee Sang-jin, Head of Marketing at Lotte Duty Free, said, "We hope the warm hearts of the 30,000 people who shared warmth through step donations will be well delivered to those vulnerable to the climate crisis," adding, "Lotte Duty Free will continue various social contribution activities that consider the environment and neighbors."

Meanwhile, since last year, Lotte Duty Free has established the CSR slogan 'LDF Impact' and is carrying out various social contribution activities focusing on three directions: regional coexistence, environment, and women. Through initiatives such as 'Cheer-ups' supporting small business owners in local neighborhoods, the introduction of smart receipts and solar power generation facilities, and 'Mom Comfortable Healing Time' for multicultural women, the company is practicing social value.

This content was produced with the assistance of AI translation services.