11st will hold a Christmas live broadcast supporting small and medium-sized merchants from the 20th to the 24th.

11st will hold a Christmas live broadcast supporting small and medium-sized merchants from the 20th to the 24th.

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[Asia Economy Reporter Lim Chunhan] 11st announced on the 17th that from the 20th to the 24th, it will hold a Christmas commemorative live broadcast in collaboration with the Small and Medium Business Distribution Center to support small business owners struggling due to COVID-19 during the Christmas season.


On Live11, a total of five live broadcasts will be held once a day, offering up to 57% discounts on representative products from small business owners operating on 11st. Featured products include Noldam's macaron set, Cheonho Food's fried rice set, and Ibapcha's Wasasak bite-sized boneless chicken. All products sold through the live broadcast will be eligible for free shipping regardless of the purchase amount.


Since April, 11st has been working with the Small and Medium Business Distribution Center to conduct over 40 live broadcasts, striving to boost online sales for small business owners. For example, UDK, which sold Dr.'s toothbrush on the 1st, saw its transaction volume increase more than sevenfold in the two weeks following the broadcast compared to the same period last month.



An official from 11st said, “With the goal of mutual growth, we have continuously collaborated with the Small and Medium Business Distribution Center to support sellers who need to expand their sales channels and increase sales. Through a week-long live broadcast, we aim to create a joyful year-end festival season for both customers and small business owners.”


This content was produced with the assistance of AI translation services.

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