Non-Face-to-Face Gift Trend... KT Alpha Doubles Giftishow Biz Shipments

[Asia Economy Reporter Lim Chunhan] In line with the non-face-to-face gift trend caused by the prolonged COVID-19 pandemic, KT Alpha's bulk mobile coupon sending service, 'Giftishow Biz,' is gaining great popularity.

According to KT Alpha on the 16th, the number of new members and the volume of shipments for Giftishow Biz this year have more than doubled compared to the previous year. The most frequently sent products were 'Starbucks Coffee and Desserts' (33.3%), 'GS25 and CU Convenience Store General Products and Gift Certificates' (26.7%), 'Mom's Touch Hamburgers' (5.0%), and 'Ediya Coffee' (4.9%).

The main purpose of sending mobile coupons through Giftishow Biz was 'to provide prizes for events and promotions' (53.9%). This was followed by 'employee welfare for birthdays, holidays, etc.' (29.5%). The product categories preferred by corporate managers were 'coffee' (74.6%), 'department store gift certificates' (32.6%), and 'chicken, pizza, hamburgers' (22.8%) in that order.

Giftishow Biz is holding an event for Christmas and the year-end season. In this event, an 18% discount promotion on popular coffee brands will be held, and up to a 5% discount will be offered on department store and mart gift certificates, which are the number one preference among employees.

This content was produced with the assistance of AI translation services.