Curbing Excessive Delivery App Fees... Busan Public Delivery App 'Dongbaektong' to Launch Official Service Next Month

Busan City Hall.

[Asia Economy Yeongnam Reporting Headquarters, Trainee Reporter Hwang Du-yeol] Busan's public delivery app ‘Dongbaektong’ will officially launch next month.

Busan City developed the app to expand online sales channels for small business owners struggling with excessive fees and advertising costs from private delivery apps operating under a monopoly system.

The city planned the Busan public delivery app Dongbaektong with a policy of three no's (no sign-up fee, no advertising fee, no commission) as its operational principle.

After a pilot operation in Yeonje-gu last October, Dongbaektong is currently in the final stages of preparation for full service across Busan.

By 2023, Busan City is prioritizing the recruitment of franchise stores, aiming to secure ▲more than 20 traditional markets with over 500 stores ▲more than 5,000 restaurants ▲and more than 200 small and medium-sized enterprises with over 1,000 products.

The city plans to promote the three no's policy of ‘zero franchise fee, zero commission, zero promotional cost’ to franchise owners joining Dongbaektong.

Dongbaektong is continuously recruiting franchise stores, and applications can be submitted through the Dongbaektong website.

Along with the launch of Dongbaektong service, the city plans to encourage Dongbaekjeon users to use Dongbaektong by providing an additional 5% cashback.

From January next year, when paying with Dongbaekjeon on Dongbaektong, users will receive a total of 15% cashback, combining the existing 10% cashback with an additional 5%.

BNK Busan Bank will also hold an event where customers receive 500 won back when paying with a Busan Bank card on Dongbaektong.

Na Yoon-bin, Busan City's Livelihood and Labor Policy Officer, said, “We hope small business owners actively participate in joining Dongbaektong franchise stores.”

Busan City will conduct a Dongbaektong promotional campaign with Yeonje-gu, Yeondong Alley Market Merchants Association, and the Yeonje-gu branch of the Food Service Industry.

The campaign will present Dongbaektong promotional shopping bags to consumers visiting traditional markets.

The campaign will be held at 3 p.m. on the 16th at Yeondong Alley Market in Yeonje-gu, where Dongbaektong is being piloted.

This content was produced with the assistance of AI translation services.