Shinsegae Department Store to Host Year-End 'Ailee & Kim Feel Untact Concert'

On the 18th, Genie Music and Mobile App Present Ailee and Kim Feel Concert
Zoom Fancam Live Adds Realism... Participation Customers Also Receive Prize Benefits

[Asia Economy Reporter Kim Yuri] Shinsegae Department Store is presenting a special non-face-to-face (untact) performance featuring popular musicians such as Ailee and Kim Feel for the year-end.

Shinsegae announced on the 16th that it has partnered with Genie Music to hold the "Magical Holiday Live Concert" at 3 PM on the 18th. This live concert, lasting about 1 hour and 30 minutes at Daegu Shinsegae's "Genie Music Hall," was prepared for customers who cannot enjoy offline performances due to the prolonged COVID-19 pandemic.

Among the top female vocalists in Korea, Ailee and singer-songwriter Kim Feel, known for his raw high notes, will participate, with announcer Jo Choonghyun hosting the event.

This performance conveys comfort to customers exhausted by COVID-19 and delivers a message of new hope and encouragement for the new year. It is presented under the theme of not forgetting 2021 and looking forward to 2022.

The year-end live concert by Shinsegae and Genie Music can be viewed by anyone through the department store’s mobile application and the interactive live platform STAYG. To provide an experience as immersive as offline, an interactive online content called "Zoom Fancam Live" will also be held. On the day of the concert, participation is possible via the "Fancam LIVE" on the event pages of the Shinsegae Department Store mobile app and Genie Music app.

When accessing the Fancam LIVE page, the faces and cheering messages of the audience appear in real-time on the large screen inside the Genie Music Hall where the concert is held. Although there is no audience on-site, this allows untact communication with the artists. Fancam LIVE participation is limited to 100 people.

Special benefits are also prepared for customers attending the live concert. Shinsegae will draw 1,000 viewers from the live audience to receive Starbucks Americano gifticons. All viewers will receive a 5,000 KRW discount coupon for Shinsegae Department Store’s Wine Shop and F&B categories and a 10,000 KRW discount coupon for the Food Market (usable on purchases over 30,000 KRW), useful for preparing year-end home parties.

Shinsegae Department Store stated, "We are continuously introducing various contents such as music and books beyond shopping information within the mobile app, evolving into a lifestyle platform." The lifestyle content introduced in the mobile app features monthly recommendations of movies, books, and related products that fit the season and trends, giving the impression of reading a magazine. Since its launch in August, the "Genie Music Lounge" by Shinsegae and Genie Music has been used by about 850,000 customers as of the 14th. It offers monthly recommended music and related videos and has gained attention through ontact concerts. The "Untact Jazz Live Concert," held for about 1 hour and 30 minutes in September, attracted 30,000 customers who accessed the mobile app to participate.

Lee Seonghwan, Executive Director of Sales Strategy at Shinsegae Department Store, said, "To add something special to customers’ tired daily lives at the year-end, we prepared an ontact performance with Genie Music," and added, "We will continue to become a lifestyle brand by leading with differentiated content."

This content was produced with the assistance of AI translation services.