Kona I Reappointed as Operating Agency for Daedeok-gu Local Currency Daedeok e-Ro-um

[Asia Economy Reporter Yoo Hyun-seok] Kona I announced on the 15th that it has been reselected as the preferred negotiation partner in the bid for the operation agency of the Daejeon Daedeok-gu local currency 'Daedeok e-Ro-um'. The operation of the Daedeok e-Ro-um platform will continue until the end of December next year.

Launched in July 2019 as Daejeon City's first local currency, Daedeok e-Ro-um has surpassed a cumulative issuance amount of 230 billion KRW. It has received high acclaim in the local community, recognized for its effect on increasing sales for small business owners and revitalizing the local economy, ranking first for three consecutive years in the '2021 Daedeok Top 10 News' chosen by residents.

Kona I, assisting Daedeok-gu, has introduced community functions such as 'Happiness in My Hands Daedeok' and 'Resident Autonomy No.1' into the local currency platform, providing various features to strengthen the community including voting and surveys, walking events, donations, talent donation, and volunteering. It also supports the payment of various policy allowances such as emergency disaster relief funds, welfare points, and rewards through local currency, and is expanding the Daedeok e-Ro-um platform functions by launching Daedeok e-Ro-um Mall and Daeko Delivery.

Kona I plans to enhance user convenience by developing Daedeok-gu customized platform functions such as secondhand goods trading and differentiated cashback policies, and to discover various policy participation allowances through the local currency app. It also plans to further support the activation of Daedeok e-Ro-um by expanding policy issuance targeting local companies, including prize money and donations.

Jung Il Cho, CEO of Kona I, said, "Since Daedeok e-Ro-um is scheduled to be operated solely by the district from next year, we will do our best to help it continuously grow as a regional community platform through various platform services in addition to incentive benefits.”

This content was produced with the assistance of AI translation services.