Hi Investment & Securities Opens DIGNITY Yeouido Center, a Daegu Bank Complex Branch
[Asia Economy Reporter Ji-hwan Park] DGB Financial Group announced on the 15th that it opened its third complex branch in the Seoul area, the ‘DIGNITY Yeouido Center,’ on the 13th.
The DIGNITY Yeouido Center, which combines Hi Investment & Securities Yeouido WM Center and Daegu Bank Yeouido Branch, is located on the 4th floor of the Hi Investment & Securities Building (66 Yeouidaero, Yeongdeungpo-gu, Seoul), where the Hi Investment & Securities headquarters will relocate by the end of this month.
The DIGNITY Yeouido Center plans to expand synergy sales among group affiliates based on collaboration, such as operating joint consultation rooms, and provide diverse and specialized customer-tailored one-stop comprehensive financial services.
DGB Financial Group opened the DIGNITY DGB Financial Center at the group’s integrated headquarters located on Namdaemun-ro, Jung-gu, Seoul, in June, and added the Yeouido Center six months later. With this, the group now operates a total of eight complex financial centers, including the Gangnam Center, three branches in the Daegu area, and one branch each in Busan and Daejeon.
The group affiliate joint brand DIGNITY, introduced in 2019, serves as a hub that unites DGB Financial Group’s premium services. The name reflects the meaning of ‘dignity’ and ‘grace,’ signifying the provision of a refined financial life that creates greater pride alongside customers.
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A DGB Financial Group official stated, "As the number of customers who want to manage their assets easily at once increases, the demand for complex branches combining banking and securities services is growing. To expand differentiated comprehensive financial solutions nationwide, we will open complex branches in regions with strong customer bases and high financial demand, providing high-quality comprehensive asset management services based on the asset management know-how accumulated by banks and securities."
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