FreshEasy, Official Launch of Subscription Service for 'Baeknyeon Gage' Ready Meals
[Asia Economy Reporter Moon Hyewon] Fresh Easy announced on the 15th that it has officially launched a subscription service composed of products from local restaurants with over 30 years of history, designated as ‘Baeknyeon Gage’ by the Ministry of SMEs and Startups.
The subscription service was launched as part of a business agreement to support the subscription economy for small business owners, signed with the Small and Medium Business Distribution Center last September. As a gesture of mutual growth and cooperation, the subscription service will be added to the Baeknyeon Gage small business owners’ ready meal product project, which has introduced a total of 30 products, to further expand sales channels for small business products. Through this, consumers will be able to purchase ready meals from local restaurants at an economical cost, and Baeknyeon Gage small business owners will be able to generate new revenue regularly.
The Baeknyeon Gage subscription service was officially launched after about three months of pilot operation on Fresh Easy’s own mall, adding 24 menu items and upgrading the subscription product ordering and payment system. Considering consumer convenience, subscription cycle settings and automatic payment functions were added, and all subscription products are delivered free of charge. Additionally, during the official launch event period, a 20% additional discount benefit is provided on all items.
The subscription products are composed of two types to suit consumption preferences. They are divided into the ‘Curation Regular Subscription’ product, which delivers new products with each subscription cycle, and the ‘Package Regular Payment’ product, which consists of packages with different concepts.
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The Curation Regular Subscription product is a service priced at 34,900 KRW per subscription cycle, providing 2 to 4 different products each time, allowing customers to enjoy season menus and new products carefully selected by Fresh Easy. The Package Regular Payment product allows subscribers to choose from a total of 10 packages, configured differently according to the purpose of consumption, such as health food, side dishes, and late-night snacks, and receive them regularly.
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