GS25 Opens 'Exclusive Map' on Zepeto... "Strengthening Communication with MZ Generation"

On the 15th, a 'Zepeto' avatar is taking a photo in front of a GS25 store.

[Asia Economy Reporter Lim Chunhan] GS25 announced on the 15th that it will open a dedicated map with a kingdom theme called ‘GS25 Masisseong Samgimi Wangja’ on the metaverse platform ‘Zepeto’.

Any Zepeto user can access the map through their avatar, and can enter by searching the map title or the GS25 account in the Zepeto search bar. Inside, various content locations reminiscent of GS25 such as convenience stores, cafes, and shared kitchens have been implemented, and play spaces where users can enjoy games like jump games and maze games are provided.

GS25 expects to strengthen communication with the MZ generation (Millennials + Generation Z), provide differentiated customer experiences, serve as a new marketing channel, and increase brand affinity. GS25 will also hold a prize event to commemorate the map opening until the 23rd.

A GS Retail official said, “We prepared this virtual world to make GS25 more familiar by utilizing Zepeto, a representative metaverse platform,” and added, “We will continue to strengthen communication with the MZ generation by linking with various metaverse platforms and accelerate the creation of synergy effects between online and offline.”

This content was produced with the assistance of AI translation services.