Ediya Coffee Surpasses 3 Million Visitors at Zepeto Store

[Asia Economy Reporter Moon Hyewon] Ediya Coffee announced on the 15th that its “Ediya Four Seasons Cafe Branch,” opened on the metaverse platform ‘ZEPETO,’ surpassed 3 million cumulative visitors in the shortest period.

To provide customers with a differentiated experience and captivate Generation Z, Ediya Coffee collaborated with Naver Z for the first time in the domestic industry on the 7th to open a virtual store, Ediya Four Seasons Cafe Branch, within ZEPETO’s popular official map Four Seasons Cafe Winter Theme.

Since opening, the Four Seasons Cafe world map exceeded 1 million visitors in just two days and surpassed 3 million visitors within a week. During the same period, it ranked first in visitor numbers among ZEPETO world maps, gaining tremendous popularity among the MZ generation.

Customers visiting the Ediya Four Seasons Cafe Branch can experience the virtual mate character ‘Toffy’ and various popular products displayed in the store. On the second-floor terrace, there is a hotteok corner where visitors can enjoy winter scenery along with the representative winter snack.

Ediya Coffee will hold a time attack event at the Ediya Four Seasons Cafe Branch on the 22nd. Through promotional posters in front of the store, the new menu drinks for this month will be previewed, and coupon codes for the new menu drinks will be introduced. Among visitors who enter the coupon code in the Ediya Members app, the first 300 will receive a voucher for the new menu drinks.

Meanwhile, the SNS certification shot event commemorating the opening of the ZEPETO store will run until the 20th. Participating customers will have a chance to win an Apple Watch 7 (2 winners) and Ediya mobile gift certificates (100 winners of 10,000 KRW and 100 winners of 5,000 KRW) through a draw. Winners will be announced individually on the 27th.

This content was produced with the assistance of AI translation services.