KakaoTV Original Achieves 1.4 Billion Cumulative Views... 3.8 Million Monthly Viewers

[Asia Economy Reporter Kang Nahum] KakaoTV original content has achieved a cumulative 1.4 billion views within 15 months of its launch. The total number of viewers reached 57 million, with an average of 3.8 million viewers watching KakaoTV originals each month.

Kakao Entertainment revealed the results of an analysis summarizing key keywords and average viewer numbers of KakaoTV on the 14th.

Since the launch of KakaoTV last year until last month, a total of 63 KakaoTV original contents have been released. Including content to be released this month, 50 pieces of content have been launched this year alone. Kakao Entertainment analyzed that KakaoTV originals are delivering joy with new and diverse content every week, becoming ingrained in viewers’ daily lives.

In particular, KakaoTV actively utilized content themes such as 'financial investment' and 'N-jobbers,' keywords of interest among the MZ generation in the COVID-19 era, gaining viewers’ empathy. It rediscovered hidden entertainment gems not seen in existing variety shows or brought new characters to familiar artists, creating fun.

Popular shows included the meeting of stocks and variety 'Gaemi-neun Oneuldo Ttuntun,' N-jobber themed 'Ppaldae Queen,' Kang Ho-dong’s comedic showdown with CEOs in 'Meoseon129,' the appearance of representative Yoo Hee-yeol and rookie Yoo Jae-suk in 'Deodeum-i TV: Udangtang Antenna,' and Lee Kyung-kyu’s digital variety challenge 'Jjin Kyung-kyu.'

Kakao Entertainment plans to continue more new and diverse attempts next year. In addition to expanding hit intellectual property (IP) series such as the drama 'Myeoneuragi' and variety show 'Change Days,' they are planning large-scale new content including the mega real survival show 'Saengjon Namnyeo: Gallajin Sesang.'

Shin Jong-su, head of KakaoTV Business Division at Kakao Entertainment, said, "Next year, we will do our best to further expand the KakaoTV original genres with trendy planning reflecting keywords that resonate with the times and viewers’ lifestyles, bringing fresh fun and enjoyment to viewers’ daily lives."

This content was produced with the assistance of AI translation services.