Korea Investment & Securities Pre-Launch Campaign for MyData Service 'Moida'

[Asia Economy Reporter Hwang Junho] Korea Investment & Securities, a subsidiary of Korea Financial Group, will conduct a pre-launch campaign until the end of the year ahead of the official launch of its MyData (personal credit information management) service "moida" on January 6 next year.

MyData is a business that collects and manages customer data scattered across financial companies in one place and provides data-driven customized services.

Korea Investment & Securities' moida plans to introduce various features under the concept of "investment in everyday life." Using proprietary data analysis technology, it derives customers' consumption patterns to recommend related stock items or scans barcodes of physical products to provide stock prices and investment information of related companies.

It also integrates financial asset information such as bank, securities, card, and insurance, and suggests appropriate investment strategies based on customer preferences and future financial scores. Through open banking, it supports transfers between multiple financial companies within the app, and the automatic currency exchange function enhances accessibility to overseas stock investment. It also provides content that explains the latest investment trends and financial and economic terms in an easy-to-understand manner tailored to customers' perspectives.

Choi Seoryong, Head of Digital Platform Division at Korea Investment & Securities, said, "We expect to increase interest and accessibility to financial investment through various functions that help find investment directions in everyday life," adding, "We plan to provide services that more customers can use easily and conveniently."

Meanwhile, until the end of December, the "Finally, Everyday Life Becomes Investment" campaign will be held, offering an introduction video of moida and pre-notification services. Customers who apply for pre-notification can receive official app opening and event news via Kakao AlimTalk or text message.

This content was produced with the assistance of AI translation services.